The Origines of the Brand
Adriana Karembeu
The face and silhouette of a Top Model.
The desire to devote effort to the world of luxury and beauty.
A heart beating to the rythm of the planet, involving her in humanitarian causes.
The desire to devote effort to the world of luxury and beauty.
A heart beating to the rythm of the planet, involving her in humanitarian causes.
Haute Couture Model for designers labels : Givenchy, Lanvin, Jean-Louis Scherrer, for fashion designers : Thierry Mugler, Karl Lagerfeld or Gianfranco Ferré, muse of the greatest photographers : Patrick Demarchelier, Gilles Bensimon, Helle Von Unwert, Peter Lindbergh to Bettina Rheims... For 16 years, Adriana Karembeu has had the role of «Tester», seeking out the products best suited to her requirements among the multitude offered.
The skin of a fashion model is subjected to considerable repeated stress : makeup application and removal follow the rythm of photo shoots and fashion shows. Harsh spotlights, long trips, a lack of sleep and tension make the skin thirsty for products that are effective, simple to use, easy to apply, with a demand for a result.
Adriana thus decided to devote considerable energy to the creation of an own-name line of cosmetics ans that resembles her.
The skin of a fashion model is subjected to considerable repeated stress : makeup application and removal follow the rythm of photo shoots and fashion shows. Harsh spotlights, long trips, a lack of sleep and tension make the skin thirsty for products that are effective, simple to use, easy to apply, with a demand for a result.
Adriana thus decided to devote considerable energy to the creation of an own-name line of cosmetics ans that resembles her.
Adriana is a perfectionist.
She wants only the best for her products. She worked hard with chemists for a whole year to develop her formulas. Nothing escaped her : the quality of active substances, the choice of fragrances, the velvety feel of the products. She tested everything, commented, refused, validated like the professional she is, using the knowledge acquired during her medical studies at the Charles IV University of Prague.
She is demanding.
No animal testing, no parabens that are under scrutiny by the European Union in Brussels, the choice of an outstanding active substance rarely used in cosmetics except for several niche brands : organic silicone.
She is always after more. She had chemists bond active substances to silicone in order to obtain maximal effects in terms of moisturizing, firming, softness and nutrition. Silicium+ line was born with her designer label.
Silicium+ is not the whim of a star but the result of a strong will to be an active member of the world of beauty to provide an exceptional plus to women.
Silicium+, a coherent line, responding to the demands of active and dynamic women attentive to their skin.
She wants only the best for her products. She worked hard with chemists for a whole year to develop her formulas. Nothing escaped her : the quality of active substances, the choice of fragrances, the velvety feel of the products. She tested everything, commented, refused, validated like the professional she is, using the knowledge acquired during her medical studies at the Charles IV University of Prague.
She is demanding.
No animal testing, no parabens that are under scrutiny by the European Union in Brussels, the choice of an outstanding active substance rarely used in cosmetics except for several niche brands : organic silicone.
She is always after more. She had chemists bond active substances to silicone in order to obtain maximal effects in terms of moisturizing, firming, softness and nutrition. Silicium+ line was born with her designer label.
Silicium+ is not the whim of a star but the result of a strong will to be an active member of the world of beauty to provide an exceptional plus to women.
Silicium+, a coherent line, responding to the demands of active and dynamic women attentive to their skin.
A woman with heart
Personally entrusted with a mission by the international Federation of Human Rights, where she is in charge of the rights of rape and female genital mutilation victims, she is a "erce combatant of sex crimes. She is a Red Cross Ambassador and helped in the «Acts that Save» training campaign. She is present everywhere during collections : in the street, on TV, radio... She puts her image totally in the service of this lofty and admirable cause. A modern woman whose heart beats to the rythm of the planet, a woman who creates, acts, uses her beauty to attract attention to women who suer. A cosmetic ambassador with a meaning : Beauty of the face, Beauty of the body, but also Beauty of the heart and soul.
20th century cosmetics were shaped by exceptional women who all signed their names to leading cosmetic products in the world of Luxury and Beauty. Each marked her time with an indelible imprint. The 21th century is opening new perspectives. It is the century of a return to basic values, where consumption is well thought out, civic and respectful. Consume better for personal wellbeing, the wellbeing of fellow humans and that of the planet.
Adriana Karembeu, a woman in her right place in this century.
Not merely a name on a box, but a woman with heart and character who wants to create products for today’s women, liberated, attentive to their surroungings, seeking balance in thoughtful and qualitative consumption.
Personally entrusted with a mission by the international Federation of Human Rights, where she is in charge of the rights of rape and female genital mutilation victims, she is a "erce combatant of sex crimes. She is a Red Cross Ambassador and helped in the «Acts that Save» training campaign. She is present everywhere during collections : in the street, on TV, radio... She puts her image totally in the service of this lofty and admirable cause. A modern woman whose heart beats to the rythm of the planet, a woman who creates, acts, uses her beauty to attract attention to women who suer. A cosmetic ambassador with a meaning : Beauty of the face, Beauty of the body, but also Beauty of the heart and soul.
20th century cosmetics were shaped by exceptional women who all signed their names to leading cosmetic products in the world of Luxury and Beauty. Each marked her time with an indelible imprint. The 21th century is opening new perspectives. It is the century of a return to basic values, where consumption is well thought out, civic and respectful. Consume better for personal wellbeing, the wellbeing of fellow humans and that of the planet.
Adriana Karembeu, a woman in her right place in this century.
Not merely a name on a box, but a woman with heart and character who wants to create products for today’s women, liberated, attentive to their surroungings, seeking balance in thoughtful and qualitative consumption.
